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Chat Area => General Discussion Area => Topic started by: HolyCount on 19 November 2009, 22:43:38

Title: M&S ...sexist?
Post by: HolyCount on 19 November 2009, 22:43:38
Marks and Spencer's Christmas advert featuring Ashes to Ashes actor Philip Glenister has been branded as sexist.

http://news.bbc.co.uk/1/hi/uk/8366133.stm

What's that all about ?  The man is my hero !!!!
Title: Re: M&S ...sexist?
Post by: Vamps on 19 November 2009, 22:47:35
8 Complaints, some people really do need to get out more..... ::) ::) Each to their own I guess.... :(
Title: Re: M&S ...sexist?
Post by: pedroMV6 on 19 November 2009, 22:53:16
Goes to prove that there are some proper miserable b'stards about.

I've about had enough of all this do-gooder, politically-correct, mind-what-you-think-let-alone-say, don't fly the flag lest it offends 'dangle berries' - I really have!! ::)
Title: Re: M&S ...sexist?
Post by: waspy on 20 November 2009, 08:56:40
What about the girls in the lift gloating over a man. There's many more Diet Coke ads that come to mind.
There are many more ads that are demeaning to men.

Do i complain! No, why because, in all honesty i couldn't give a monkie's arse. I'm NOT SAD ENOUGH.
GET A LIFE >:( >:( >:( >:(
Title: Re: M&S ...sexist?
Post by: Debs. on 20 November 2009, 09:12:26
Doesn`t offend me......

.......just whom are these sad, self-appointed guardians of the 'public morality' anyway? ::)
Title: Re: M&S ...sexist?
Post by: Dishevelled Den on 20 November 2009, 09:15:24
Quote
Doesn`t offend me......

.......just whom are these sad, self-appointed guardians of the 'public morality' anyway? ::)


The new Britons :(
Title: Re: M&S ...sexist?
Post by: Gaffers on 20 November 2009, 09:17:26
Quote
Quote
Doesn`t offend me......

.......just whom are these sad, self-appointed guardians of the 'public morality' anyway? ::)


The new Britons :(

People who wish they looked as good :y
Title: Re: M&S ...sexist?
Post by: Entwood on 20 November 2009, 09:17:56
8 ... just 8 complaints .. and thats it ??? What has the world come to ??? Just tell those 8 miserable idiots to get a life ..... and allow millions of others to have a laugh ..

What ever happed to "common sense" ???
Title: Re: M&S ...sexist?
Post by: Dishevelled Den on 20 November 2009, 09:18:19
Quote
Quote
Quote
Doesn`t offend me......

.......just whom are these sad, self-appointed guardians of the 'public morality' anyway? ::)


The new Britons :(

People who wish they looked as good :y



 ;D ;D ;D Perhaps G  :y
Title: Re: M&S ...sexist?
Post by: cruisetopoland on 20 November 2009, 09:19:03
It is likley to be a few middle-age, middle class complainants who have not seen the series and so do not get the context of the advert.

In isolation, it is somewhat sexist, but so are many other adverts-towards both sexes, too  :y

Title: Re: M&S ...sexist?
Post by: Gaffers on 20 November 2009, 09:23:58
Quote
It is likley to be a few middle-age, middle class complainants who have not seen the series and so do not get the context of the advert. thats a little bit of stereotyping isn't it?

In isolation, it is somewhat sexist, but so are many other adverts-towards both sexes, too  :y  What is sexist about giving women the freedom to express themselves in the way in which they want.  If you think women/men willingly being displayed in their underwear is sexist then I refer to my comment above :y

Title: Re: M&S ...sexist?
Post by: cruisetopoland on 20 November 2009, 09:45:17
Quote
Quote
It is likley to be a few middle-age, middle class complainants who have not seen the series and so do not get the context of the advert. thats a little bit of stereotyping isn't it?

In isolation, it is somewhat sexist, but so are many other adverts-towards both sexes, too  :y  What is sexist about giving women the freedom to express themselves in the way in which they want.  If you think women/men willingly being displayed in their underwear is sexist then I refer to my comment above :y


Maybe, guffer, but the odds are I'm accurate!
Title: Re: M&S ...sexist?
Post by: kevinminton on 20 November 2009, 11:20:37
Two points.

The people who made the ad play the stereotyping card cleverly - so the ad is ambiguous as to whether it lazily trades on the stereotypes put in the public domain by Ab. Fab and Life on Mars (is this the right prog?); or whether it actually enters into and reinforces the attitudes the characters portray. I expect the ad people even wrote prepared their response to the (predictable) complaints to ASA. The woman at the end says (false naive) "moi?" (Miss Piggy springs to mind!). M&S are "Surprised"! Who us? Nous? Surely not ....
Don't be drawn in to an ad campaign that leaks off the TV onto the news, forums etc.

second point. Some people thought the ad was sexist & complained to ASA. If we consider them to be "self-appointed" "miserable idiots" "self appointed moral guardians" then aren't we setting out to suppress their freedom of thought, just like we accuse them of trying to suppress ours? They complain, ASA makes a decision. Lots of complaints are not upheld. ASA can't really do much anyway. Let them complain, I say. They may one day be the little boy who says "the emperor's got no clothes".

Kevin (middle class. past middle age)

two postscripts. 1: I remember now Stephen Fry is in the ad, talking about mince. (discuss stereotyping etc)
2: The M&S ad people prob made the complaints to ASA.
Title: Re: M&S ...sexist?
Post by: Varche on 20 November 2009, 12:04:02
The problem is that the pendulum of common sense has swung so far that it might never get back to a sensible position as the next lot of decision makers come through to replace the current lot.

Like I keep saying no one ever takes to the streets to complain about anything in Britain. We just sneer at the French when they do and bring the channel tunnel to a halt.

V
Title: Re: M&S ...sexist?
Post by: PhilRich on 20 November 2009, 12:21:46
Quote
The problem is that the pendulum of common sense has swung so far that it might never get back to a sensible position as the next lot of decision makers come through to replace the current lot.

Like I keep saying no one ever takes to the streets to complain about anything in Britain. We just sneer at the French when they do and bring the channel tunnel to a halt.

V


Exactly, varche, that's why the 'aussies' call us 'whingeing poms'. Bur actively complaining is seen as 'un british' and you are labelled a troublemaker if you dare stand up for yourself as an individual. It takes a large group of people/voters/protesters to make anyone sit up & notice, but the majority of the indigenous population in Britain are pretty apathetic and bloody lazy to boot, just look at the turnout on Polling day. ;D
Title: Re: M&S ...sexist?
Post by: Chris_H on 20 November 2009, 12:29:23
I am SOOOOOO cynical that I would not be surprised if the M&S marketing department instigated the complaints, and the report to the BBC and....

It's viral advertising on the back of expensive mainstream, traditional, tv advertising.  Very effective if you can get it to work - and it's starting already.

As for sexist?  I guess the complaint is that it does not follow the modern line of undermining men to promote women;  which clearly isn't sexist itself. ::)

PS. I do dislike the presumption that viewers will know and enjoy the character(s) though.  Many tv quiz shows now ask obscure questions about soaps that I am proud to say I could not begin to answer.  That may mean that my IQ is low in today's world but I can live with that. :D
Title: Re: M&S ...sexist?
Post by: kevinminton on 20 November 2009, 14:37:02
But you could argue the ad does "undermine men" because it reinforces the portrayal of the Sweeney/Monkfish character as a sad loser on his own in pub full of men who's only thought of Xmas is underwear adverts on the TV. But I thought that was the joke about his character. (It is a joke, isn't it?)

K
Title: Re: M&S ...sexist?
Post by: Field Marshal Dr. Opti on 20 November 2009, 15:11:58
Quote
Doesn`t offend me......

.......just whom are these sad, self-appointed guardians of the 'public morality' anyway? ::)


Mary Whitehouse.........she lives on... :) ;).....teaching all us heathens....how to lead ......a better life. ::) ::) ::) ::) :y.....for our own good... :y :y
It is such a shame .....that this wonderful lady is no longer about....to teach us all the error of our ways.... ::) ::) ::) :y
Title: Re: M&S ...sexist?
Post by: Selseybill on 20 November 2009, 15:14:11
Quote
Goes to prove that there are some proper miserable b'stards about.

I've about had enough of all this do-gooder, politically-correct, mind-what-you-think-let-alone-say, don't fly the flag lest it offends 'dangle berries' - I really have!! ::)


Couldnt have said it better myself  :y
Title: Re: M&S ...sexist?
Post by: jerry on 20 November 2009, 20:28:32
Brings to mind Clarkson's comment on the Sloggi ad hoarding that was forced to be pulled because of its close proximity to a mosque. Out of all the hundreds, probably thousands of people ,who had seen it , it took only a handfull of complaints for the ASA to get it removed. Clarkson mused that it was just as well that we had a leader (at the time) in Tony Blair who had the guts to ignore complaints from the public and push on regardless with what he felt was right-the case in point being the thousands of people who petitioned him against becoming embroiled in Iraq ;D
Title: Re: M&S ...sexist?
Post by: Dishevelled Den on 20 November 2009, 20:37:56
Quote
Two points.

The people who made the ad play the stereotyping card cleverly - so the ad is ambiguous as to whether it lazily trades on the stereotypes put in the public domain by Ab. Fab and Life on Mars (is this the right prog?); or whether it actually enters into and reinforces the attitudes the characters portray. I expect the ad people even wrote prepared their response to the (predictable) complaints to ASA. The woman at the end says (false naive) "moi?" (Miss Piggy springs to mind!). M&S are "Surprised"! Who us? Nous? Surely not ....
Don't be drawn in to an ad campaign that leaks off the TV onto the news, forums etc.

second point. Some people thought the ad was sexist & complained to ASA. If we consider them to be "self-appointed" "miserable idiots" "self appointed moral guardians" then aren't we setting out to suppress their freedom of thought, just like we accuse them of trying to suppress ours? They complain, ASA makes a decision. Lots of complaints are not upheld. ASA can't really do much anyway. Let them complain, I say. They may one day be the little boy who says "the emperor's got no clothes".

Kevin (middle class. past middle age)

two postscripts. 1: I remember now Stephen Fry is in the ad, talking about mince. (discuss stereotyping etc)
2: The M&S ad people prob made the complaints to ASA.


Stephen Fry is in the ad, talking about mince.

 More like mincing surely ::) ::) ;D

 
The M&S ad people prob made the complaints to ASA

That's nearer the mark K  :y :y