Besides, why fly eight hours the wrong way, when you can fly direct 
A few reasons; direct means LHR or LGW. LGW is in the wrong place, LHR is a PITA to get around due to its size and the previous 2 times I've come back through there it's taken me nearly 90mins to get through passport control.
I can get from my front room to my gate at BHX in around 25mins if security behaves itself. So notionally my trip is 6hrs longer, but in reality it's about 3, or less than 2 if LHR immigration acts up again and involves infinitely less stress.
Also, my current employer will only fund travel in premium economy. But due to a quirk of timing, time of year maybe? I could get an Emirates business class seat for only £250 more than other premium economy seats. By the time id applied some creative accounting by factoring in Emirates free transfers etc, I could pay the difference with some miles I had.
I then spent the last of my Emirates miles to get 2 of the 4 flights in first class. Which is a bucket list item ticked off.
