Like I said, I'm not mechanically minded and I don't get that bit either!
Autos are a pain on a rolling road but not impossible. You won't get such an accurate "power at the crank" figure because the coastdown can only be done in "N" and you don't see most of the losses in the gearbox, but rolling road figures are only really useful as a before and after comparison anyway. TBH, unless he's actually going to tweak the map on the rollers and burn you a custom chip I'd say there's little point in using a rolling road except to generate a figure to brag about down the pub.
Cam change is the best route to more power, with a cjhip as well if you feel inclined. Quite an involved job but can be done in a day no problems.
Ignition and induction system are reckoned to be perfectly adequate as standard.
Kevin
The coast down is done in the same gear, and it creates extremely high transmission losses, thats the problem, when i went on the rollers with Sir Sideways last year we were both getting near 90bhp transmission loss.
The other problem is you cannot lock it in one gear, you need '3rd' to get the magical 1:1 and as soon as you plant the right foot to do the power run it kicks down, and as stated below you have to start again.
The berk at Northampton motorsport was going to pull the fuse for the gear box to stop this!! 
That's right. Coast down in gear and you've got engine braking and some porridge-stirring in the torque converter to contend with so the losses will be high. Coast down in "N" and very little of the gearbox is turning. You might as well just look at the "at the wheels" figure. After all, the important thing is that you get some idea if you are improving matters or not. Relative measurements don't really need accurate compensation.
With a manual box, of course, you can just declutch at the top of the run and all of the drivetrain continues to spin during the coastdown. You can get a very accurate power at the crank measurement with care.
You should be able to get as near as damn it to full throttle before kickdown, especially at higher RPM. Not fun when they kick down, though especially when they were close to climbing out of the rollers beforehand!

Kevin