Aah, this thread is shaping up nicely.

The first two of seven principles lifted from the ‘Fundamental Principles of Olympism’ (sic)
(
http://www.olympic.org/Documents/olympic_charter_en.pdf)
1. Olympism (sic) is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism (sic) seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles.
2. The goal of Olympism (sic) is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity.
So far, this seems to be all very laudable.
From the Mission and Role of the IOC – two of sixteen statements;
9. to encourage and support measures protecting the health of athletes;
10. to oppose any political or commercial abuse of sport and athletes;
It could be said in the light of the foregoing that these lofty goals appear to stumble very early in the race as those funding the event by way of sponsorship – in this case McDonalds – seem to have an inordinate level of influence in how people behave within the environs of the Olympic village.
Corporatism has no place in proceedings where people congregate to display all that is supposed to shine within the human spirit.
In my view the Olympic Games are about human endeavour – not the opportunity for the cynical corporate sector to make money, especially by means of such restrictive practices.
I'm only saying though - not trying to give anybody hypertension.
