Although the Catera was touted as (I shudder as I type this):
"The Caddy That Zigs", implying that it was the sportiest, best handling Cadillac ever, they burdened it with at least 400 lbs. of weight over the Omega, at least 20 less HP, and the Elite's softer suspension. Cadillac just couldn't shake the plush luxury monkey off its back.
You're right about the training. It's a waste of time taking a Catera to a dealership for even routine service let alone problem solving and repair. "Sorry, we don't have anyone trained on the Catera", even though the Catera and CTS basically used the same engine for 2 years. But what I think sank the Catera before it even left the dock was the lame marketing campaign.
That unspeakable tagline was bad enough but a cartoon duck? I know they were seeking a younger buyer but please! It was insulting. Asking a prospective buyer to lay down $30,000+ USD (serious money in 1996) but then to add injury to insult they had the nerve to offer you a Ziggy lapel pin. Not a Cadillac crest mind you, a friggin' duck. BMW owners had the Blue & White spinning prop, MBz owners had the Tri Point Star, Porsche owners had the Black Rearing Horse of Stuttgart, and Audi owners had the Auto Union Rings. All symbols rich with heritage that could be worn with pride. Catera owners? We got a red cartoon duck.
One final insult. On my 2001 Catera there is a Cadillac Crest & Wreath on the grille and on the trunk lid, one on each wheel center cap, one on the steering wheel, one on the shifter knob, and finally one on the engine's plenum. All of them small and colorless. No where on the car does it say CADILLAC in that famous, beautiful script. No Cadillac anywhere to be found. They didn't deem the Catera worthy of carrying their name. The crest was changed for the CTS, STS, DTS, et al, so I guess they were just clearing the shelves of the old style ones.
Bitter? Maybe, but I get the last laugh. The Catera was a better car than they ever dreamed and had they given it the respect and attention it deserved they would have had a hit on there hands.


The advertising agency that sold them that campaign must have laughed themselves all the way to the bank.