I don't shop in Tesco very often these days as I find Aldi very much cheaper and Lidl cheaper, apart for a few things that are not available at the German stores or Tesco own brands are more to my taste.
Yesterday, I went shopping at Tesco for the first time in a couple of months to use up some vouchers that cover most of the things I do buy from them.
One of the vouchers was for Shredded Wheat where I always buy the 30 packs. I was aware last time I bought them they were between £2.50 and £3.00, but yesterday the price was £3.19. So I went back to the last receipt when I bought 2 packets 21/09/13 they were £2.79 so they have gone up £0.40. Now the interesting thing is that Aldi have replaced their equivalent of Shredded Wheat with the real thing Nestle Shredded wheat 24's for £1.89 which is the equivalent of £2.36 for a box of 30. So I think you can guess where I will be buying my Shredded Wheat from now on, vouchers or no vouchers.
Another item I buy is Tesco's essentials yogurts as they are cheap and I like the taste, they used to be £0.30 for 4, then they went up to £0.35, this time £0.53.
So, just be aware where they are giving vouchers which has hit their bottom line, they are raising prices on some items massively to boost their profits.
Just to show how much more Tesco charge, their fruit and vegetables is typically 50 to 100% more than the Aldi and Lidl equivalents. To me an apple is an apple, a grape a grape, a carrot a carrot etc, etc, so why 50 to 100% more?
Today Aldi was packed but very little was out of stock whereas even though at Tesco I normally only have about a dozen items on my list it is rare that one or more is not out of stock.
At Aldi and Lidl I have to pay a £1 deposit to use a shopping trolley which makes sure I take it back, whereas at Tesco you don't, but you pay through their prices for them to employ trolley collectors. At Aldi and Lidi shopping is scanned through very very quickly compared to Tesco because staff at Aldi and Lidl have minimum work rates and they have flexible working so the cashiers move between shelf stacking and the tills depending upon demand where they cover all of the shop floor bases.
In the US Tesco "Fresh n Easy" has been a financial disaster and never made a profit whereas Aldi's Trader Joes are doing very well.
This week Aldi opened their 500th store in the UK, today my local Aldi was packed so most of the tills were manned. So my question is are we seeing the British Leyland v Mercedes and BMW again. I suspect we are and unless the incumbent big 4 supermarket chains up their game massively then in 20 years they will no longer exist.