Nick, your link shows a large decrease in sales for the big 3 US carmakers and a corresponding increase from Toyota and Honda from Feb 2000 to Feb 2010, the decline started way before the economic downturn in addition any increase from 2009 would be expected as this was depth of the financial collapse...
Indeed, Banjax, but remember other factors such as the relative strength of the dollar etc., making imports cheaper. Of course there has been a gradual drift to slightly smaller-engined vehicles, but the fact remains that it is not the case that the US Big Three couldn't or wouldn't build smaller-engined vehicles. They were doing so, but SUVs and pick-ups were still the bread-and-butter business for them.
There is also the question of behavioural economics, which is often overlooked. There was a decrease in patriotic buying and an increase in status in the purchase of foreign brands, often helped by good product placement on TV and in the movies. It was no longer "un-American" to drive round in a Toyota and,in some cases, it actually became de rigeur. I believe many luxury "gas guzzlers" did well during the period (like Jaguar) especially on the West Coast.
My point is that, as ever, the BBC, starts with a narrative and then tries to find the footage to fit it. Motown's demise is similar in causation, IMHO, to the demise of Longbridge. A number of factors combine to produce an irrevocable situation. Those who claim it's all down to one factor alone are usually wrong.
I am aware of the figures Nick, but I am also aware of the practical, everyday reality of standing on an American sidewalk and observing the now incredible percentage of "foreign" cars, MPVs, pick-ups, etc running on the streets. So many that it is often difficult to pick out the American vehicles!!
I have noticed this huge change from my first visit to the US in 1990, to my last visit of the 90s in 1998, to my last visit in December / January 2009 / 2010.
As you know I actually respect the output of the BBC, but as I also know you are completely biased against anything they produce.
But as a student of history I am also able to assimilate information gathered from numerous sources, not just one like the BBC, and also what I have gleaned with my own eyes and ears. You Nick may want to deny it as much as you like, perhaps because the BBC is the prime messenger in this instance, but the major problem with the American car industry was that it failed to recognize, or want to, that their gas guzzling, out of date designs were not even wanted by their own American public anymore. As an American friend of mine put it way back in 1998, they where producing cars that he and fellow Americans no longer wanted. It was a mixture of arrogance, the need to maintain high unit profit and to some extent an inability to change that brought about Detroit's massive decline and the human cost already outlined.
As I have stated before Nick you are in danger of becoming too blinkered in your arguments because of preconceived ideas and biased against the medium being used to convey the message. You have some excellent points of view, which I support, but please keep your mind open to other points of view, even if it comes out of the journalistic mouths of the BBC, or the political orifices of others
