Tony from WIM kindly responded to my email plea with the following pearl of wisdom.
My car is now running motorway miles and the tyres need to be inflated to "motorway" settings.
Essentially what has been happening is that the tyres at 30.5psi are technically under inflated and generate extra heat, this in turn causes expansion of the air inside.......leading to over inflation!
The solution - put MORE :oair in the tyres, leaving a smaller footprint, generating less heat and more even wear. Or better yet, fill them with nitrogen as it is more tolerant of temperature changes.
He said the that tyre wear of this sort is not connected to ride height at all but for the record the correct measurement is 375mm from centre of the wheel to the arch above

As we have no guide for "motorway" settings he suggested somewhere nearer to fully loaded to stay within manufacturers tolerances.
You learn summat new every day
